Friday, November 24, 2006

logo stripping

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This is a christmas card idea for my wife who sells volkswagens.
I shot the tree and made sure i had a good sized bulb close to the center of the frame. The bulb was gold when i shot it and my goal was to keep some of the reflections and make it look natural.
I opened the logo in a seperate window in photoshop and using the move tool dragged it onto my tree image. I used free transform, holding the shift key down to constrain the proportions, to make it fit to the size of the bulb. Also to help with this i lowered the logo layers opacity so i could see the bulb size clearly.
I then changed the logos layer mode to hue (modes are in the top left hand corner of the layers pallete). This made the two layers blend and look natural. It killed the white in the logo however so i duplicated the logo layer and changed the logo copy layers mode to normal. I selected the white in the logo, did a select inverse, and hit delete to get rid of all but the white. I then lowered the opacity of this layer to 56% so it too would blend but still remain white.
Lastly i retouched some of the distracting reflections out of the bulb and placed a vignette on the outside of the image.

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